Serena Fu is a Director at Tideline focused on project and client management. In her role, Serena oversees delivery of the firm’s consulting and verification engagements. In consulting, Serena leads execution of strategy development, impact management system design, and impact reporting engagements for Tideline’s asset manager, asset owner, and corporate clients. In verification, Serena managed Tideline’s first 18 practice verifications of alignment to the Operating Principles for Impact Management in 2020.
Serena joined Tideline in 2019. Prior to Tideline, Serena was an Associate with Blue Ridge Partners, a boutique management consulting firm, where she advised mid-market private equity firms and portfolio companies on commercial due diligence and growth strategy engagements. Previously, Serena worked with the Global Impact Investing Network, where she contributed to the development of IRIS impact metrics, and with Accion Frontier Investments Group (now Quona Capital), supporting portfolio company operations in Zambia. As a graduate student, Serena consulted for clients in emerging markets private equity (AfricInvest) and financial inclusion (ProMujer and First Access).